Nancie McDonnell Ruder is the President of Noetic Consultants, working with brands to define their markets, clarify their strategies, and build agency-client relationships. Before working with Noetic Consultants for the last 18 years, she started her career at the renowned Leo Burnett USA as a director before moving on to Noetic Consultants.

Her past and current clients include AKQA, AT&T, Wells Fargo, Discovery Channel, General Motors, Inc CEO Project, Whirlpool, Leo Burnett Global, Nike, and many more.

Nancie McDonnell Ruder
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Here’s a glimpse of what you’ll learn:

  • Nancie McDonnell Ruder recalls her career in the B2B marketing space
  • The three questions from Brené Brown’s book Dare to Lead that can help you redefine your life
  • How can brand strategy help you to evolve your business?
  • How has COVID changed the way you do business?
  • Implementing social justice changes
  • Nancie delves into how she found her voice at the University of Chicago
  • What’s your superpower?
  • Nancie shares who inspires her to keep going

In this episode…

While many companies have switched to remote work, staying connected with the right people has never been more critical. Nancie McDonnell Ruder, President of Noetic Consultants, works with brands to redefine their strategy, analyze their target audience, and revitalize their marketing campaigns.

Sarah Nichols and Nancie McDonnell Ruder, President of Noetic Consultants, sit down to discuss personal branding and addressing social justice issues in the workplace. Nancie uses a section from Brené Brown’s book Dare to Lead to reassess personal and client goals and shares how she found her voice.

Sponsor for this episode…

This episode is brought to you by Nichols Law, PC, a San Francisco-based firm that represents clients worldwide and is dedicated to ensuring that women are treated and paid fairly in the workplace.

Nichols Law PC was founded by Sarah Nichols and their mission is to close the wage gap for women and give a voice to employees. Nichols Law represents individuals in retaliation to their discrimination and wage and hour claims. They also assist employees in negotiating their exits from employers.

If you aren’t sure if you’re being treated fairly, visit their website at and get a no-cost consultation. You can also send them an email at [email protected] or give them a call at 415-504-3095.